Video (pre-roll) ads have been around for quite some time. Many people I know tried it, yet didn’t for long because conversions were terrible. This is true, conversions and clicks are terrible.
Think about it. You’re trying to watch a video and you’re forced to watch an ad. Videos used to be a full 30 seconds, then Google gave us the skip option after 6 seconds. So put yourself in the viewers shoes. You are trying to watch a video and you see an ad. Are you really going t0 click and decide not to watch the video you were trying to? Of course not.
This is why videos are great for brand awareness. We use bumper videos for our clients. It’s a video that is only 6 seconds long. The mission is brand awareness.
Google knows a lot about their audience, and you! They will never tell us who you are, only what city you live in and your interests. So it’s really your computer, smart phone or tablet they are sharing with us.
If you noticed this dealer’s top audience is used. This is very typical. Besides the fact that dealers also sell used cars, shoppers may also be considering new verse used. So they will end up in multiple audiences.
If you look at the New Ford Shopper Audience only, you will see the audience is up.
It’s important to note, we are also doing display campaigns using the same remarketing and targeting methods. So there are two ways we track the branding efforts:
Saturday is the busiest day for car sales, so we want these buyers to consider visiting us before they go elsewhere. We are raising our hands!
I've been working in digital marketing since 1994. I'm the original founder of Showroom Logic based out of Miami Florida, which was the 26th fastest growing private company in the United States in 2015. It was also the fastest growing marketing company in all of the US. In 2016 I sold by shares and moved back to Massachusetts.