Google In-Market Audiences For Car Dealers

I’ve discovered a list of 100 different in-market audience buckets from Google. This is how granular you can get with display advertising on the Google Content Network.

I was surprised to see a station wagon audience.

Autos & Vehicles In-Market Buckets, sorted by highest size:

  1. Motor Vehicles/Motor Vehicles (Used)
  2. Motor Vehicles/Motor Vehicles (New)
  3. Motor Vehicles/Motor Vehicles by Type/SUVs
  4. Motor Vehicles/Motor Vehicles by Type/SUVs/SUVs (Used)
  5. Motor Vehicles/Motor Vehicles by Type/Sedans/Sedans (Used)
  6. Motor Vehicles/Motor Vehicles by Type/Luxury Vehicles/Luxury Vehicles (Used)
  7. Motor Vehicles/Motor Vehicles by Type/Pickup Trucks/Pickup Trucks (Used)
  8. Motor Vehicles/Motor Vehicles by Type/Sedans
  9. Motor Vehicles/Motor Vehicles by Type/Pickup Trucks
  10. Motor Vehicles/Motor Vehicles by Brand/Chevrolet
  11. Motor Vehicles/Motor Vehicles by Type/Luxury Vehicles
  12. Motor Vehicles/Motor Vehicles by Type/Sports Cars/Sports Cars (Used)
  13. Motor Vehicles/Motor Vehicles by Brand/Ford
  14. Motor Vehicles/Motor Vehicles by Type/Luxury Vehicles/Luxury Vehicles (New)
  15. Motor Vehicles/Motor Vehicles by Type/SUVs/SUVs (New)
  16. Motor Vehicles/Motor Vehicles by Type/Sedans/Sedans (New)
  17. Motor Vehicles/Motor Vehicles by Brand/Toyota
  18. Auto Repair & Maintenance
  19. Auto Parts & Accessories
  20. Motor Vehicles/Motor Vehicles by Brand/Honda
  21. Motor Vehicles/Motor Vehicles by Type/Sports Cars
  22. Auto Parts & Accessories/Auto Exterior Parts & Accessories
  23. Motor Vehicles/Motor Vehicles by Brand/Mercedes-Benz
  24. Auto Parts & Accessories/Engine & Transmission
  25. Motor Vehicles/Motor Vehicles by Brand/BMW
  26. Motor Vehicles/Motor Vehicles by Type/Classic Vehicles
  27. Motor Vehicles/Motor Vehicles by Brand/Nissan
  28. Motor Vehicles/Motor Vehicles by Type/Crossovers
  29. Motor Vehicles/Motor Vehicles by Brand/Jeep
  30. Motor Vehicles/Motor Vehicles by Brand/Dodge
  31. Motor Vehicles/Motor Vehicles by Type/Compact Cars
  32. Motor Vehicles/Motor Vehicles by Type/Crossovers/Crossovers (Used)
  33. Motor Vehicles/Motor Vehicles by Brand/Volkswagen
  34. Auto Parts & Accessories/Wheels & Tires
  35. Motor Vehicles/Motor Vehicles by Type/Compact Cars/Compact Cars (Used)
  36. Motor Vehicles/Motor Vehicles by Type/Off-Road Vehicles/Off-Road Vehicles (Used)
  37. Motor Vehicles/Motor Vehicles by Brand/Hyundai
  38. Motor Vehicles/Motor Vehicles by Brand/Audi
  39. Motor Vehicles/Motor Vehicles by Brand/GMC
  40. Auto Parts & Accessories/Auto Interior Parts & Accessories
  41. Motor Vehicles/Motor Vehicles by Type/Coupes
  42. Motor Vehicles/Motor Vehicles by Brand/Cadillac
  43. Motor Vehicles/Motor Vehicles by Type/Sports Cars/Sports Cars (New)
  44. Motor Vehicles/Motor Vehicles by Brand/Lexus
  45. Vehicles (Other)/Boats & Watercraft
  46. Motor Vehicles/Motor Vehicles by Brand/Ram Trucks
  47. Motor Vehicles/Motor Vehicles by Type/Coupes/Coupes (Used)
  48. Motor Vehicles/Motor Vehicles by Brand/Mazda
  49. Motor Vehicles/Motor Vehicles by Type/Hybrid & Alternative Vehicles
  50. Motor Vehicles/Motor Vehicles by Brand/Kia
  51. Motor Vehicles/Motor Vehicles by Brand/Subaru
  52. Motor Vehicles/Motor Vehicles by Type/Off-Road Vehicles
  53. Motor Vehicles/Motor Vehicles by Type/Motorcycles/Motorcycles (Used)
  54. Motor Vehicles/Motor Vehicles by Type/Convertibles
  55. Vehicles (Other)/Campers & RVs
  56. Motor Vehicles/Motor Vehicles by Brand/Infiniti
  57. Motor Vehicles/Motor Vehicles by Type/Vans & Minivans
  58. Motor Vehicles/Motor Vehicles by Brand/Porsche
  59. Motor Vehicles
  60. Motor Vehicles/Motor Vehicles by Type/Vans & Minivans/Vans & Minivans (Used)
  61. Motor Vehicles/Motor Vehicles by Type/Crossovers/Crossovers (New)
  62. Motor Vehicles/Motor Vehicles by Brand/Acura
  63. Motor Vehicles/Motor Vehicles by Type/Convertibles/Convertibles (Used)
  64. Motor Vehicles/Motor Vehicles by Type/Pickup Trucks/Pickup Trucks (New)
  65. Motor Vehicles/Motor Vehicles by Type/Hatchbacks
  66. Motor Vehicles/Motor Vehicles by Type/Hybrid & Alternative Vehicles/Hybrid & Alternative Vehicles (New)
  67. Motor Vehicles/Motor Vehicles by Type/Motorcycles
  68. Motor Vehicles/Motor Vehicles by Brand/Buick
  69. Vehicles (Other)/Commercial Vehicles
  70. Motor Vehicles/Motor Vehicles by Brand/Chrysler
  71. Auto Parts & Accessories/Automotive Electronic Components
  72. Motor Vehicles/Motor Vehicles by Brand/Land Rover
  73. Auto Parts & Accessories/High Performance & Aftermarket Auto Parts
  74. Motor Vehicles/Motor Vehicles by Type/Hatchbacks/Hatchbacks (Used)
  75. Motor Vehicles/Motor Vehicles by Type/Microcars & Subcompacts
  76. Motor Vehicles/Motor Vehicles by Type/Hybrid & Alternative Vehicles/Hybrid & Alternative Vehicles (Used)
  77. Motor Vehicles/Motor Vehicles by Brand/Lincoln
  78. Motor Vehicles/Motor Vehicles by Type/Microcars & Subcompacts/Microcars & Subcompacts (Used)
  79. Vehicles (Other)/Bicycles & Accessories
  80. Motor Vehicles/Motor Vehicles by Brand/Jaguar
  81. Motor Vehicles/Motor Vehicles by Brand/Mitsubishi
  82. Auto Parts & Accessories/Car Brakes
  83. Motor Vehicles/Motor Vehicles by Brand/Volvo
  84. Motor Vehicles/Motor Vehicles by Brand/Maserati
  85. Auto Repair & Maintenance/Brake Service & Repair
  86. Auto Repair & Maintenance/Transmission Repair
  87. Motor Vehicles/Motor Vehicles by Type/Motorcycles/Motorcycles (New)
  88. Auto Parts & Accessories/Car Batteries
  89. Motor Vehicles/Motor Vehicles by Type/Compact Cars/Compact Cars (New)
  90. Motor Vehicles/Motor Vehicles by Type/Station Wagons
  91. Motor Vehicles/Motor Vehicles by Type/Coupes/Coupes (New)
  92. Motor Vehicles/Motor Vehicles by Brand/Scion
  93. Motor Vehicles/Motor Vehicles by Brand/Mini
  94. Motor Vehicles/Motor Vehicles by Brand/Suzuki
  95. Auto Repair & Maintenance/Oil Changes
  96. Motor Vehicles/Motor Vehicles by Type/Microcars & Subcompacts/Microcars & Subcompacts (New)
  97. Motor Vehicles/Motor Vehicles by Brand/Fiat
  98. Motor Vehicles/Motor Vehicles by Type/Hatchbacks/Hatchbacks (New)
  99. Motor Vehicles/Motor Vehicles by Type/Diesel Vehicles
  100. Motor Vehicles/Motor Vehicles by Type/Station Wagons/Station Wagons (Used)

 

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About the Author

I've been working in digital marketing since 1994. I'm the original founder of Showroom Logic based out of Miami Florida, which was the 26th fastest growing private company in the United States in 2015. It was also the fastest growing marketing company in all of the US. In 2016 I sold by shares and moved back to Massachusetts.