Display advertising can give your business and website a huge amount of eyeballs. The cost per click is reasonable, and the great thing is impressions are free (most of the time).
It’s important to understand that display advertising comes from people looking at other websites, not when they are searching like paid search. You know, those annoying ads you see when your trying to read a news article. They’re not always annoying, and it depends what ad network you use.
You can also retarget people who visit your website, or even only people who do specific things on your website. It’s a great way to get that potential customer back. This can be done on Facebook and the Google Content Network.
This example is an ad we run for one of our current clients. Anyone who visits a certain page on their website and doesn’t convert gets followed around by these ads for 14 days. Hundreds of thousands of websites participate in the Google Content Network, so wherever the potential customer goes on the internet we will find them.
There are many different ads sizes as well:
Google & Facebook are making it easier for us to meet all the ad requirements with their software. Back in.the day, we had to make a different ad for each dimension. This made it costly because a good graphic designer isn’t cheap. Now with just one image you can make many different ads yourself.
If you’re looking for good stock photos for free, try pixabay.com. Google will even offer you some while you are creating an ad.
So if you’re new to display advertising or remarketing, we can guide you to what makes more sense. WE will guide you so you will achieve the best return on investment. We’ve been doing this for years so we have the insights on what works, and what doesn’t.
Contact us at Campaign Precision today for more information.