Display advertising can give your business and website a huge amount of eyeballs. The cost per clicks are reasonable but the conversions can be very low. This included Facebook and the Google Content Network.
It’s important to understand that display advertising comes from people looking at other websites. You know, those annoying ads you see when your trying to read a news article.
You can also retarget people who visit your website. This can be done on Facebook and the Google Content Network.
Unfortunately, display advertising doesn’t convert very well. Even with the Facebook custom audience, as good as it sounds.
This is why it’s very important to have your analytics set-up properly. This needs to be measured.
There are many different ads sizes as well:
Google & Facebook are making it easier for us to meet all the ad requirements with their software. Back in.the day, we had to make a different ad for each dimension. This made it costly because a good graphic designer isn’t cheap.