Last night I saw one of the funniest videos I’ve seen in a while after seeing it on Facebook. One of my friends had shared it. I watched it last night a few times, and I even shared it. It was a family from Colorado Springs doing the “Stinky Fish Challenge”.
According to the man in the video, it’s the “stinkiest food in the whole wide world”. The fish is a fermented Baltic Sea Herring called Surströmming.
You have to watch the video because it’s hard to explain:
As of right now, this video was watched over 5 million times on Facebook and the YouTube Video was watched over 422,000 times. The YouTube video was published on June 14, 2017 so it’s only a month old. I would bet that this is just the beginning. Reddit hasn’t even seen this video yet.
This morning I was watching it again and I noticed the phone number on his shirt. It says “Call Me For A Quote”. Then I noticed he had a Farmer’s Insurance hat on, and his wife had a Farmer’s insurance T-Shirt on. In fact, both of his daughters also have Farmer’s Insurance shirts on.
To me this video conveyed a family man with your typical American Poster Family. I think it was awesome.
I Googled the phone number and it turns out he is in fact an insurance agent. His name is Joseph McCloskey.
As you can see, there was a huge spike in Google searches for the kind of fish and the challenge itself in the United States.
Photo By Lapplaender – Own work, CC BY-SA 3.0 de, https://commons.wikimedia.org/w/index.php?curid=756635